Chance Encounter

In today's Covershot, Jese Siu remembers a typographic book cover which perfectly portrays the 'automatic poetry' by the artist Hans Arp, which is contained within its pages.

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I discovered the work of Hans Arp at the Stedelijk museum in Amsterdam whilst I was working in The Netherlands a few years ago. Der Pyramidenrock is a constellation of forty-one Dada poems that Arp refers to as “automatic poetry’” which may explain the mechanical nature of the front cover. Although Hans Arp is not primarily known for his poetry, his literature work is hugely inspiring for me at a time when I was beginning to question what I had chosen as a life-time profession. It changed the way I viewed my personal work, the way I work and the way I could work. More specifically, it highlighted the necessity as a designer to abandon control as a means of discovery.

The poems within Der Pyramidenrock are similar to a large body of his artwork created under a process he named the “Law of Chance”. The choice of words in the poems was a mixture of descriptions of everyday life, confusing onomatopoetic words, forgotten bits of latin or a vague memory. The beauty of it was the fact it was written down without thinking or revision. Somehow the disconnectedness of these words provides a fascinating sense of rhythm. The reader is forced to use their imagination and through this, we begin to make formal associations to connect the dots. Arp’s poems are masterpieces of experiences, observation and investigation that at first glance, seem to be completely unrelated.

For me the book cover is particularly memorable as a mark that changed my perception. The wonderfulness lies in the conscious act of striving for unconscious individuality which is strongly reinforced by the typographic treatment on the cover that is still visually relevant almost 100 years later. I guess repeating the title horizontally and vertically 130 times does help the book become more memorable…

jesesiu.co.uk