Why did you decide to commission a bespoke typeface for the project, and what was the brief you gave Colophon Foundry?
SomeOne Design Director, Karl Randall tells us, "We started out by exploring the area at King’s Cross and discovered some of the original hand-painted ghost lettering; old British grotesques that spoke of an industrial, hard working era. Using these as a jumping off point, we worked closely with Colophon to weave the historical vernacular—like the notched 1 and 4 numerals—into a new headline and display face.
We wanted something industrial and strong, something that could've been cast into an iron girder back in the day. We paired the resulting letterforms with a more delicate, playful style of punctuation, to balance out the more serious character notes. The final character set is accompanied by a set of raised, underlined small caps, this allows for a second level of visual hierarchy within a single typeface. Battlebridge is named for the historical former name that King’s Cross now occupies.'"
One of the tremendous features of KX is the way it has been curated and constructed in such and artful and considerate manner. Unlike the majority of projects like this, buildings have been treated like superstars and their features amplified and celebrated. One of those features is the ghost signs seen on some of the buildings. Most notably the 'Coal Office' building that can be seen from Granary Square. This Victorian sans set up the inspiration for the development of a new sans serif for the next generation of resident, restaurant or retailer. We've long loved the work of Colophon and the London studio were terrific at immediately grasping the brief and running alongside us in its development.