What was the original brief and did it change at all?
The brief was to design a printed document that had its own identity and would work as a usable manual. One of the first things WMT said is that they didn't want it to be the standard perfect bound A4 document, that it ought to be flexible and functional, allowing new potential projects or funding options to be introduced at a later date. We suggested the addition of illustration for the cover and as a marker for each of the five distinct areas of the High Road.
Did this project present any particular challenges and if so how were these overcome?
The budget for print was quite small and the turnaround was tight (when isn't it?). Together with WMT, we looked at examples of flexible documents, folders, spiral bindings, etc. And in the end, inspired in part by the excellent Camden Arts Folders designed by Sara De Bondt and James Goggin, and the Unimark Graphic Standards Manual for the New York City Transit Authority, we settled on a simple A5 ring binder. The folders and inners were produced separately and coordinating the production was something of a challenge; testing and measuring different ring mechanisms, calculating paper bulk etc – these were all things that required careful consideration.