How do the three arms of Hato (Studio Hato, Hato Press and Hato Labo) come into play on a project like this?
Hato is beginning to grow as a single entity and projects such as these help define what Hato can offer to cultural organisations. States of Mind pulled together everyone involved at Hato; from our designers, interactive director, animation director, programmer to our printing press.
As well as the exhibition identity, graphics and publication we also worked closely with neuroscientists to develop a new interactive learning resource to explain and re-imagine optical illusions. This built upon our credentials as a studio that deliver holistic education experiences.
When we come together for such events there is a different structure to the studio. Everyone works on their own part of the project, which is then packaged and delivered to Wellcome as a cohesive service.