Despite the text-heavy content you’ve achieved a visually dynamic presentation of the information - what visual tools did you employ to make that happen?
Limiting ourselves to Futura T Medium and Futura T Medium Italic on the inside pages, made the grid become very important. Therefore, making the grid visible on the promotional items, made a lot of sense to us. Designing a new typeface, if there is the time and budget, is a lot of fun and really helps to create a unique visual language. Both the grid, and the typeface, tried to represent, in a subtle way, the open approach the editors have towards the theme of the book. Rather than imposing a “perfect” definition by one author, it allows many actors, including the viewer/reader, to form their own definitions, as the viewer would complete on their own the gaps in the letters of the typeface. The fading of the two very different colours, the bright and shiny neon red and the calm and balanced petrol blue, is a recurrent theme of the visual identity. It represents, on an intuitively perceived layer, the dialogue between two different voices. Rather than being treated as opponents, they stimulate each other and sometimes even fade into each other.