How did your relationship with GOOD magazine come about?
Casey Caplowe, one of the founders of GOOD, called us over to meet about possibly collaborating. He is a big advocate of the creative community, and the time and thought he invests into elevating creatives is admirable. Better still, Casey is a risk-taker. He asked us to take on the redesign of the magazine and collaborate with him on content.
Where do you start when re-designing a magazine? What are the biggest challenges to tackle?
We actually didn’t start with the design. It was more important to look at the overall structure of their company first to then define what the magazine should be—from a content and design perspective. We felt the magazine should be a by-product of the GOOD brand. Since GOOD Magazine was going through the process from being an activist magazine solely, to bringing in more of a lifestyle component, we had to be very careful to not end up with something over-designed and in the end nothing tangible. We wanted the content to drive the magazine, not the design. We tried to keep it very simple and put our efforts into the content. We worked in close collaboration with GOOD’s Editor-in-Chief Josh Neuman, Casey, and the awesome GOOD team.