What did you want to achieve in the website design?
We aimed to make the process of searching GIFs as visual as possible. It should be just as easy to find something specific as it is to click around the site for hours discovering new animations. Our studio handles website animations, and high level design elements like the search bar & icons. Giphy’s team handles core design and development of the site. Across all the collaboration, the goal has always been to make the search bar a major piece of it visually, to pull the colours of the logo throughout the site, and to let the GIFs speak for themselves.
Tell us about animated logos you created for Giphy TV.
Giphy TV is awesome: enter any search terms, and it plays an endless stream of GIFs based on that theme. Watch kitten GIFs in a little window all day at your desk, or full-screen butt GIFs all night at your dance party. We've got some cool things in the works like making every tenth GIF a branded bumper by a GIF artist, inspired by the MTV logo animations we grew up with. Giphy has always believed artists are the heart and soul of GIFs and GIF culture. So, they dedicated an entire section of the site to celebrate, showcase and grow the GIF art community. We collaborated with some of our favourites from the site to animate the Giphy logo in their own style. The brief was really openL just use the Giphy colours, and show the logo.