How did the project originally come about?
The Founding Partners, Liam and Aaron, were former colleagues who, like me, broke away to form their own proposition. They contacted me off the back of a recommendation and we talked about their new business intentions at the intersection between PR and communications strategy facing the creative industry. When the opportunity to brand them was tabled I jumped at the chance.
What was the original brief?
Very open, short and sweet. They introduced the name (which I liked immediately), why they had chosen it (it was a system of sending messages), and we spoke about a few visual cues. Everything seemed to fit, which put me in the privileged design position of being able to build the house upon the rock.