You’ve worked on the DB identity for many years – how has it evolved over the years?
When we began working with Piers and Rory, there was no other show like it. They were anti the stereotypical trade show format with their pristine halls and gridded layouts. Instead, Designers Block opted for wonderful, weird rundown venues or spaces in transition such as the Tea building in Shoreditch, or what eventually became the Apple store in Covent Garden. Their individuality has taken them around the world.