There are plenty of books on typography around, but when the book in question is edited and designed by typographic heavyweights A2/SW/HK, you know it's going to be something special. We caught up with A2's Scott and Henrik to find out more about their long-anticipated new publication...
How did the book come about, was it something that you’ve been thinking about doing for a while?
Henrik: We were approached by Angus Hyland, consultant Creative Director at Laurence King, five years ago about the opportunity of working on a book about typography.
Scott: Initially we were intrigued by the prospect of working as editor/commissioner, a role we have touched on previously as art directors, but not in such an all encompassing way.
There are more books on type published than ever before, which would suggest an increased interest in the subject. What would you say makes this one different?
A2: Broadly speaking there does seem to be an increased interest, and appreciation, for all things type at the moment, so that might explain the number of titles being published.
What makes this book different... Firstly, this book is not a 'call for entry' publication, we have carefully selected individual works on a project by project basis. Secondly, it is not a 'picture book' showcase covering the past few years (Tumblr, etc., do this brilliantly), but rather an overview of the past fifteen years – we hope the book will be a useful reference, something to read and not just to be looked at. Thirdly, it was important for us that the book featured 'applied' typography in contemporary graphic design, and more broadly in art/historical contexts – with a few exceptions – there are plenty of other titles published that focus solely on type design as a subject. And lastly, to our knowledge, there are few titles edited by design practitioners, we hope this fact offers something new.