NASA did have a more modern version of a logo (nicknamed the 'worm') but it was retired in 1992, leaving the current version, referred to as the 'meatball'. If ever there were a moment for a design to push at the boundaries of aesthetic execution and look towards the future for inspiration, it is here.
In fact, the whole brand expression appears as clumsy and inconsistent, ranging from NASA Television through to NASA Kids and Earth Observatory. Surely producing a well-defined and visually engaging brand architecture is less challenging than hurling tonnes of metal into the corners of the universe?
As we struggle into the heavens I want to see a symbol of hope, of optimism, of progress, of life in space in the future, not something that is more akin to Stormin’ Norman and military prowess. Surely there is a different set of rules for ‘space’?
Maybe if the great Paul Rand and the visionary Gene Roddenberry had got together the solution might have been more fitting for brave new worlds and the wild black yonder?