Designers take typography so seriously.
And rightly so, I guess. It’s an important thing in the industry – a serious craft – and the nearest thing we have to a trade in this profession. There are many designers who study typography their whole careers: learning the names, practising the methods and obeying the rules. But the trouble with rules is, although they prevent mistakes, they can prevent discoveries. And Mr. Bear is one such discovery.
Just look at the twenty-six characters of Mr. Bear (a very well-suited term in this case). It’s like he’s been captured as he relishes every dance step to Village People’s YMCA – and then some. Sure, he’s not the best-looking bear out there, but look how gracefully he curls for ‘O’, how creative he becomes for ‘K’, and how he cites Twister as a personal hobby, and influence, in the creation of ‘Q’.
But, for me, Mr. Bear excels when he executes ‘W’, and when you take a look at it, I don’t think I need to say why.
Now, many of you out there, reading this, will see Mr. Bear performing ‘W’ and regard it as tosh. Utter nonsense. A disregard for all things typographical and elegant. And you’re probably right.