“By adopting ‘A is for apple’ (for the gallery’s identity), I wanted to address the motor behind much of the twentieth century's artistic practice, i.e. the perpetual motion between language and images, or art and its translation through and by means of text,” he explains. Now in its second issue, the resulting journal is a handsome paperback, with its contents handily displayed on a bookmark, utilising excess paper from the folded-back cover. Placing emphasis on the reader’s interpretation, but with an editorial helping hand to make thematic connections, F.R. David takes in everything from poetry, lecture transcripts and essays to found letters and fine art.
With the title’s implied solo author in fact the combination of Holder, Demeester and AfterAll
editor Dieter Roelstraete, the journal presents a singular voice with multiple personalities, both academic and playful. “It’s my job to bring the disparate voices together and form a composite, through writing,” explains Holder. “It simply becomes a question of designing or articulating language. An involved form of typography, if you will.”www.deappel.nl